Visibility audit
01How visible is your hotel today, and where are the gaps?
You will know how much potential there is. Free and without obligation.
Request an auditFor hotelsFor agencies
AI visibility
for your hotel.
When a guest asks ChatGPT where to stay in the Pustertal valley, do you come up? We measure it, honestly and in three languages.
A guest asks ChatGPT for a hotel in the Pustertal valley. Do you come up? We measure it.
What is changing
Your next guest no longer asks Google.
People planning a trip today no longer click through ten hotel websites. They ask ChatGPT or Gemini, “Where is the best place to stay in the Pustertal with kids and a pool?” and get a ready-made answer.
That answer is not a list. It is a handful of names to choose from. This is a new channel, and it is growing fast. Most hotels do not know whether they appear in it.
They ask ChatGPT and get a few names instead of a list.
What it comes down to
Four names. The AI gives no more.
Asked a question like that, an AI assistant rarely names more than four or five hotels. The ones it names make the guest’s shortlist. The ones it leaves out never reach the guest at all, however good they are.
Which names come up is not down to chance. It depends on what the assistant finds about a hotel and how clear that information is.
If you are missing, the guest never sees you.
The problem with that
Nobody can see where they stand.
On Google you can check your position. On ChatGPT you cannot. The answer comes out a little different every time, and different again in each language and with each assistant. A single screenshot proves nothing.
So most people guess. We measure. Every question several times, in German, Italian and English, across several assistants. Only repetition gives a reliable picture.
On Google you can look it up, but on ChatGPT you cannot. Most people guess. We measure.
What it looks like
In black and white, where you stand.
ChatGPT50%
6 of 12 · partly visibleclearly visible from 60%
Gemini42%
5 of 12 · partly visibleclearly visible from 60%
Perplexity25%
3 of 12 · barely visibleclearly visible from 60%
Technical18 / 25
readable by AIclearly visible from 60%
This is what a baseline measurement looks like. Yours will show your own numbers.
More about the auditIn four steps
Measure, plan, implement, measure again.
Four steps. After each one you decide whether and how to continue.
Full analysis + specification.
What is behind it and what exactly needs doing, ordered by impact.
03
Implementation
So that AI assistants can find your hotel, understand it clearly and have enough solid facts to mention it.
Option AImplemented by your agency
Option BImplemented by us
Monitoring
04Month 1Month 7
A monthly scan with the same questions.
You can see whether anything changes.
For agencies
Work with hotels? We work for you.
We do not build websites. We measure and deliver the specification. Your team does the work, or we do if you prefer. Your client stays your client.
We do not build websites. We measure and deliver the specification.
See how we work togetherWho we are
From here. In three languages. In person.
Jonah and Nico take you through every audit in person. No anonymous sales team, no translated boilerplate.
About usOur promise
“Guaranteed AI mentions do not exist. Guaranteed quality in implementation and measurement does.”